When you write a blog post, you’re creating a standalone document with a permanent URL. It exists at a specific address on the web, and that address doesn’t change based on who’s looking at it, when they’re looking at it, or what algorithm has decided they should see next. The post is there, stable, waiting for whoever wants to find it.
Compare this to a tweet (by God I’ll not call them ”X’s”) or a Facebook post, which exists primarily as an item in a feed, algorithmically sorted, personalized to each viewer. Your post might appear at the top of someone’s feed for an hour and then disappear into an infinite scroll of other content, never to be seen again. The platform has no interest in whether your post is found next week or next year; it has a vested interest in keeping users scrolling through new content right now.
[The blog is] a form that allows for intellectual exploration without demanding premature certainty. You can write a post working through an idea, acknowledge in the post itself that you’re not sure where you’ll end up, and invite readers to think alongside you. You can return to the topic weeks later with updated thoughts. The format accommodates the actual texture of thinking, which is messy and recursive and full of wrong turns.
Social media flattens all of this into statements: Everything you post is implicitly a declaration. Even if you add caveats, the format strips them away. What travels is the hot take, the dunked-on screenshot, the increasingly-shitty meme, the version of your argument that fits in a shareable image with the source cropped out.
Virginia Woolf wrote about the importance of having a room of one’s own: physical space for creative work, free from interruption and control. A blog is a room of your own on the internet. It’s a place where you decide what to write about and how to write about it, where you’re not subject to the algorithmic whims of platforms that profit from your engagement regardless of whether that engagement makes you or anyone else nebulously smarter.
Näin se on.